The Power of Word There is a very effective technique to increase sales: use the Power of the word to…
Covid-19 and B2B Marketing: Impacts, Strategies & Emerging Trends
The global landscape has been dramatically reshaped by the far-reaching impacts of the Covid-19 pandemic. Its reverberations have triggered a…
Riding the Waves of AI
From simple games to self-learning systems – AI has come a long way Today, talk of artificial intelligence (AI) is…
Why Should You Define Your ICP?
Are you tasked with Generating high-quality leads Meet MQL and Pipeline targets Operate within pre-defined LTV, CAC, and Churn metrics…
Meeting Automation Platforms are Changing the Game
The modern-day meeting planner has their work cut out for them. The importance of face-to-face meetings has not diminished. And,…
Why Organizations Should Embrace Sales, Marketing and Meeting Automation
There’s no denying that there are plenty of opportunities for your organizations to make the right connections with potential clients…
Why You Should Grow Your Business the Old-Fashioned Way
Imagine for a moment that someone decided they were going to help you grow your business. Sounds nice, right? So,…
Cloud 101
The Three Types of Clouds A public cloud provisions virtual machines (VMs) on servers located at a third-party site. All…
IoT Edge 101
What is Edge Computing? Edge computing pushes the intelligence, processing power and communication capabilities directly into devices. It enables analytics…
Analyzing Big Data for Continuous Improvement
Digital technologies are changing the way companies operate and innovate. Now, with advances in artificial intelligence (AI) and machine learning,…
Product and Growth Marketing 